If there was one thing I did learn from college, it was a rule by E.B White. The seventeenth rule in The Elements of Style applies well to achieving a high conversion rate in e-commerce. Let me explain.
In order to improve conversion rates on your ecommerce website it’s important that you understand that not every body who visits your website is there to buy.
Steve Jobs was one of the greatest visionary innovators of our time. He had the ability to think differently and then the vision and passion to bring those thoughts and ideas to life.
He has helped improve the lives of so many and is a testament to anyone who wants to change the world through the manifestation of thoughts and ideas.
Be inspired. And as Steve once said. ‘Your time is limited, so don’t waste it living someone else’s life‘.
If you are in business then what is it you sell? Is it your product or service? Many start up companies try to sell their product or service when really what people are buying from them is a solution to a problem. Focus on the solution and your sales will increase.
When most people first have their ecommerce website built they tend to want to start pushing traffic at it. Traffic on the internet costs money whether you spend time and money building content for links or use pay per click marketing.
One of the most important marketing principles is that people buy when they are ready to buy, not when you are ready to sell. Understanding this principle allows you to create higher converting e-commerce websites.
Three major aspects to improving sales on your eCommerce website is to grab your visitors attention, then to keep them engaged and finally get them to do whatever it is you want them to do. Let’s look at the first one first. Getting your visitors attention.
Let’s say you are watching a horse race. There are many horses in the race but two horses really stand out from the others. Those two horses enter the final furlong and are neck and neck. Both horses have been leading the other horses by five lengths and it really has been a two horse race. They both charge towards the finish line and cross at the same time. It is a photo finish. Which is the better horse?
One of the most important characteristics that successful people have is self-discipline. Self discipline is having the strength of character to do what must be done when it needs to be done even if you really don’t want to do it. It is a truly important aspect of success. Self discipline comes from persistence. So, why is persistence so important to success?
When people are asked where they go to get more work done it’s often somewhere quiet and away from other people. It could be the study at home, the summer house in the garden or a Starbucks down the street. It’s rarely the office. Why is this? Well, mainly due to distractions.